Her background spans publishing, in-house brand leadership and independent creative direction, giving her a grounded understanding of how brands function both culturally and commercially.

She previously wrote weekly for Svenska Dagbladet and contributed to publications including ELLE, Damernas Värld, Femina, Cosmopolitan and Plaza, where she also served as editor. With a foundation in journalism, art direction and visual culture, Charlotta approaches brand work as an act of interpretation: reading context, decoding signals and shaping narratives that hold over time. Her experience includes international launches, campaign direction, tone-of-voice development and cross-platform content production, from strategic framing to execution.

Alongside client work, she writes independently on fashion, luxury and contemporary culture, examining how meaning, desire and relevance are constructed and how brands build value beyond products, seasons and campaigns.